June 5, 2019 | Makaylah Everett

HHM CPAs Director of Marketing, Ronelle Sellers, will speak at the 2019 American Institute of Certified Public Accountants (AICPA) ENGAGE / Association for Accounting Marketing (AAM) Summit conference. She will share the secret to combining professional, social and personal touch concepts at events and how to create a win-win atmosphere for referral sources. The session will be Tuesday, June 11 at 3:40 p.m. in Las Vegas, Nevada at the MGM Grand Hotel.

The session, “Guest List Envy: Creating Your Most Attended Event Yet,” will also cover how to train supervisors and managers to develop and/or solidify referral sources and ultimately increase new business.

In the wide world of marketing, Ronelle Sellers has pretty much seen and done it all – from trucking in ten tons of sand and creating an eight foot tall storybook for an in-mall promotion to coaching introverted accountants on the finer points of self marketing. From the start of her career as an intern in the marketing department of the Tennessee Aquarium, during its grand opening celebration, to her seven-year stint as a shopping center marketing director for CBL & Associates, Ronelle’s wheels constantly turn with innovative marketing ideas. Nothing thrills her more than developing results-driven marketing campaigns. She has spent the last 18 years as the Director of Marketing for Henderson Hutcherson & McCullough, helping the Firm develop individual and niche marketing plans as well as a marketing rewards program. During her tenure the Firm has achieved nine national accounting marketing awards. While she is still responsible for the marketing activities of HHM, she founded Southside Creative in 2007, to help foster her desire to help others, and has spent the majority of her career dedicated to promoting the City’s newest entrepreneurs. With over 25 years of in-house marketing and public relations experience, Ronelle brings a true partnership perspective to an agency setting.

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